Advertising in the U.S. Hispanic Market

An Under-rated Minority Purchasing Power

It's no secret that Latinos are the fastest growing minority in the United States. Their purchasing power is just as important as the Latino vote. According to Televisa Univision, "Hispanics spent an estimated $388B in retail sales in 2019, which is 14% of total. $72B was spent online and 73% of those dollars came from Spanish speakers."

The numbers are staggering. Metropolitan cities like New York, Los Angeles, Miami, Houston, Chicago and now, Washington, DC are markets where affluent Latinos are listening, watching, and buying.

2020 Consulting is made of a team of niche media advertising and sales. experts. Allow us to introduce you to your new loyal and trusting consumers. The Hispanic consumers loyal to brands that cater and market to them. By building trust and identifying commonalities of goods and services to Hispanic households, it's a no-brainer to market, advertise, and connect to the culture and the awarness of this niche consumer. Our team can help you connect locally, in tertiary and secondary markets in unique demographic groups of the Hispanic population, using traditional media as well as social network platforms.

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According to the 2024 Official LDC U.S. Latino GDP Report™ reports...

PURCHASE POWER

U.S. Latino purchasing power is measured at $3.78 trillion. ]

Latino income in the U.S. grew to $2.83 trillion in 2022 and increased 4.8% per year on average between 2017 and 2022

78 trillion.

In 2021, U.S. Latinos owned 5.1 million of the 34.4 total employer and non-employer businesses in the United States

U.S. Latino GDP is projected to rank as the world’s fourth largest by 2029, surpassing Japan by the end of 2024

and Germany by 2027.

Manufacturing accounted for the highest share of U.S. Latino GDP in 2022 at $457.4 billion, growing 48.4% compared to a 0.8% decrease in national GDP share

Several other sectors contributed significantly to the U.S. Latino GDP share, including:

Retail Trade: $270.3 billion (14.1% U.S. Latino growth vs. 8.9% national growth)
Real Estate and Rental and Leasing: $265.9 billion
Construction: $250.3 billion
Health Care and Social Assistance: $250.1 billion*

ADVERTISE TO THE LARGEST GROWING MINORITY

HISPANICS IN THE NUMBERS

Between 2021 and 2022, the U.S. Latino population increased by 1.65%, while non-Latinos grew by just 0.08%.

Includes an increase of 725,000 working-age individuals, compared to the cumulative loss of 673,000 non-Latino working-age individuals.*

In 2022, there were 63.7 million Hispanics living in the United States. (Pew Research Center)

Between 2000 and 2020, Latinos experienced the most growth of any racial or ethnic group in 26 states and the second most growth in 17 states and the District of Columbia. (UCLA Oct 26,'22 Study by Jie Zong, "A Mosaic Not a Monolith...")

In 2023, almost 2.42 million female Hispanics in the United States were aged between 30 and 34 years. In that same year, about 4.83 million male Hispanics were between the ages of 35 and 44 years old. (Statista Study Oct 21, '24 on Hispanic population U.S. 2023, by sex and age by Veera Korhonen)

*The Latino Donor Collaborative (LDC) is a think tank dedicated to producing research that highlights economic opportunities for growth. The report highlights the unprecedented growth of the U.S. Latino cohort, outpacing national growth rates in numerous economic indexes, workforce participation, entrepreneurship, and educational attainment.